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Foundation
45 min
Module 2: Define Your Offer
Document customer pains, craft a value proposition, and create a testable offer—building the first layer of operational knowledge AI agents need to support your sales and marketing.
value-prop
vpc
lean-startup
mvo
What's Inside
Overview
Module introduction and learning objectives
Scripts & Content
Detailed explanations and frameworks
Tutorial
Step-by-step walkthrough and examples
Exercise
Hands-on practice and worksheets
Quiz
Test your understanding
Resources
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